Velocity — Everyday Running Shoe | Private Label ODM

Ready-developed platform economics

Concept → design → tooling → validation are fully executed and financially de-risked. You start at brand specification and production — not at the drawing board.

What you get

Concept, design, and engineering already complete
Everyday running platform to widen the buyer range beyond court
Ready-developed platform — skip the R&D cycle
Logo, colorway, and packaging zones built in
FOB Xiamen, China handover with QC gates

What you skip

Funding concept and design from zero
Funding R&D and prototyping from scratch
Cutting and paying for new molds
Failed prototype rounds
Years of waiting before launch

Concept & design risk

Tooling risk to you

FOB

Xiamen, China

Daily

Wear positioning

Contracting party, start to finish

Specification options

Velocity Specification Options

The platform is finished. These are the buyer-brand layers you specify at order — confirmed in your formal quote.

Start with the Velocity platform

The everyday-running platform, fit route, and production tooling are established. Included.

Included

Choose your colorway

Start from the available production render or send Pantone references for a buyer-brand direction on existing tooling.

Validated colorways on existing tooling

Lemon squeezy

+ Custom Pantone / graphics

Place your logo

Choose upper, tongue, heel, footbed, outsole-mark, and retail-packaging zones on enquiry.

Upper lateral knit Primary brand position on the breathable upper
Tongue Front-facing mark for shelf and on-foot visibility
Heel Rear brand position on the heel structure
Insole footbed Buyer logo inside the shoe
Outsole bottom mark Bottom branding subject to artwork and tooling review
Retail box Buyer-brand carton artwork and product labeling

Choose pack out

Use the standard export-carton route or request buyer-brand tissue, hangtag, and retail-box options.

Pack out Choose the standard export route or add buyer-brand presentation.

Included Standard export pack out Single-SKU selling unit with export cartons sized to program

Optional · Quoted Buyer-brand presentation pack Custom tissue, hangtag, and retail-box options quoted after artwork review

Specifications are confirmed in your formal quote. Contact us to discuss your program.

Engineered tech stack

Platform specifications

Everyday comfort package: breathable AeroFlux Weave upper, cushioned foam midsole, and buyer-brand color route.

Midsole & cushioning

Everyday comfort package for accessible daily wear.

Midsole: Cushioned foam midsole for everyday comfort
Ride profile: Running-inspired comfort for walking, gym, and daily wear
Intended use: Everyday running-inspired wear at an accessible retail position

Upper & lockdown

Breathable knit upper with clear buyer-brand zones.

Upper: AeroFlux Weave breathable knit with synthetic support overlays
Logo zones: Upper lateral knit, tongue, heel, insole footbed, outsole mark, and retail box

Outsole & branding

Everyday training compound on established tooling.

Outsole: Everyday training outsole compound for gym, walking, and daily mileage
Branding route: Buyer logo, colors, and packaging approved before production

Order & Supply

Production logistics once your specification is locked and approved.

Sizing: EU 34–50 · US men's 2–15
Lead time: 45–60 days after sample approval
Payment: Deposit plus balance against bill of lading copy
Supply: FOB Xiamen, China

Velocity — Everyday Running Shoe